Authentic Brand Facilitation
Your brand is more than just your branding.
Do you feel like more people should know about how your business works, the cool things you do and the team you have?
I might be able to help.
I can work with businesses to work out a strategy for how they can use the people, product and pulse of the business as their unique identifier against competitors. This is achieved in many ways, but predominately looks like this.
- A strategy can be created, implemented and change-managed to entwine branding into part of the day to day life of the business. Boiling down to what makes you special, your USP's and what your audience needs from you as a brand. Building a long term strategy for how you want your brand to be now and in the future. Utilising the channels available to you like organic social media. This includes internal communications and coaching.
- I can help build relationships with your people to build up personal brand heroes and ambassadors through group learning, 1-2-1 support and coaching. Using personal brand across LinkedIn and public speaking opportunities gives you chance to speak to literally hundreds times more people than what you can reach with your business page alone.
- Help you build the marketing operational systems and take advantage of tools to enable this to scale up and be embedded into company culture beyond my time with you. Leaving you with a plan and a system in place to achieve your brand goals of the future.
- Introduce content creating processes and learning to feed the brand machine, including ideation across content themes and production.
Growing the reputation of your brand through your people and thought leadership is a great way to demonstrate authority, brand values and subject matter expertise. It's also a great way to engage a company culture.
Get in touch if you want to know more.