DANNY WINDSOR - BRAND & MARKETING CONSULTANT
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It's how we work...

Working together, we could do anything...

But it's hard to sell just 'anything' so here are a few examples of some projects and how we can work together

Expand some example projects below.

1. growing the PERCEPTION of your business Using brand


​Your brand
is more than just your branding.

Do you feel like more people should know about how your business works, the cool things you do and the team you have?

I might be able to help. 
I can work with businesses to work out a strategy for how they can use the people, product and pulse of the business as their unique identifier against competitors. This is achieved in many ways, but predominately looks like this.

  1. A strategy can be created, implemented and change-managed to entwine branding into part of the day to day life of the business. Boiling down to what makes you special, your USP's and what your audience needs from you as a brand. Building a long term strategy for how you want your brand to be now and in the future. Utilising the channels available to you like organic social media. This includes internal communications and coaching.
  2. I can help build relationships with your people to build up personal brand heroes and ambassadors through group learning, 1-2-1 support and coaching. Using personal brand across LinkedIn and public speaking opportunities gives you chance to speak to literally hundreds times more people than what you can reach with your business page alone.
  3. Help you build the marketing operational systems and take advantage of tools to enable this to scale up and be embedded into company culture beyond my time with you. Leaving you with a plan and a system in place to achieve your brand goals of the future.
  4. Introduce content creating processes and learning to feed the brand machine, including ideation across content themes and production.

Growing the reputation of your brand through your people and thought leadership is a great way to demonstrate authority, brand values and subject matter expertise. It's also a great way to engage a company culture.

Get in touch if you want to know more.
2. Creating unique content strategies

What you say, speaks a million words. 

As a business we need to be in tune with what our audience wants - not only from us, but also from other content providers on the internet. What else do you customers have in common, other than your business?
When you combine this, with your products and company ethos, you can generate a series of Content Themes that help inform and drive the creation of unique content of value.
​
Content Themes will help your business:
  • Stay on track and ensure all content production is focussed and of benefit to the marketing goals
  • Drive relevant owned audiences such as followers and mailing lists
  • Provide a framework for quicker content ideation
  • Drive visitors to your website
  • Reinvigorate your motivation and drive improved content success
I can work with you in identifying what your audience wants to see and where. Looking at what channels will work best, when and how. Building the content, optimising and distributing it is the key.
​
I can help ideate creative, PR-worthy, content marketing campaigns for your target audiences, define outputs, create KPI's and reporting metrics.

​Get in touch if you want to know more.
3. Mentoring and growing other marketers

Speeding up learning, by adding experience.

Over my career I have worked with many individuals, led many teams and provided guidance to others. I love working with the next wave of marketers in a coach or mentor capacity. Growing their skills through actual learnings, both in marketing, and in leadership and soft skills like personal brand and public speaking.

I can work with individuals in your business for as little as one day a month, and work with them and you to identify where we want to be. Supporting them in their ideation and implementation of marketing, self development and other activity.
​Experienced Kent Mentor and Leader, focusing on:
Presentation Skills & Public Speaking
​​Social Media & content
Teaching & education
Leadership & mangement
​Marketing & brand activity 
Project/ Change Management
I can introduce your members of staff to new ways of thinking, ideologies and methodologies that can help improve their effectiveness and work satisfaction. I can act as an accountability buddy for them, to help them to grow and achieve their potential.

​Sometimes showing some external investment in your people is all they really need. Let's chat to see if I can help.
4. Helping build marketing strategies & Systems

The strategy is the day to day driver of your success.

​I can work with you and your business to either create and implement strategies, or review the ones you have in place. I can work with your marketing team to make sure this is a smooth and empowering experience for all.

The systems needed to make sure we can achieve our dreams are as important as the dream themselves, so I can help test yours, and build new ones, embedding them into culture to propel you further faster.

Experienced in delivering large scale national Change Management projects, I know how how to build the systems that work. 
5. IdeaS and thoughts on current plans

I can act as a sounding board for your ideas or plans.

Do you have a strategy, campaign or project that you are working on? I can provide some external validation or, in turn, provide new avenues to explore. I excel in a brainstorming environment, and sometimes all we need is the space for ideas to collide and take on new forms.

This could be on brand, on your organic social media strategy, on the best approach for your website and desired audience goals.

I can be the fresh creative eyes you need.


6. Ideating on client projects for pitching

Bring extra value to client pitches. Creativity always wins.

Standing out when delivering sales pitches and campaign ideas to potential new clients is key. Creativity of ideas is often what cuts through the noise of the same old agency sale pitches. 

I can help with creativity in your pitch processes, making sure you maximise those inbounds, as well as ideate with your teams on individual pitch and client meetings.

I have a track record of delivering innovative thinking, ideas and campaigns. I can provide observations and insight into any of your client brand and marketing activity.

Invite me to your ideation process, ask for my observations. Before you submit that proposal, spend a couple of days with me making sure it's all it can be.

Let's ideate.
7. education & public Speaking

Qualified educator & Speaker Coach

I am a qualified educator of adults, and have written workshops, training and content for some of the biggest brands around the globe. I have experience in building educational programmes virtually and in real world classroom environments.

I take complex subjects and create unique learning interventions to achieve real learning goals.

I have delivered hundreds of workshops and seminar style talks over the years. I can build bespoke training and talks, speaking to your business and teams on a range of specialist subjects.

I am a positive motivating speaker, who energises audiences and delivers experiences. I can help you with your speaking and educational needs.
8. OBSERVATIONS & Recommendations

Just buy a little of my time.

Maybe you don't have the resources to work with someone like me on a regular basis. But would like my views, observations and recommendations on project, content or your strategy.

I can review some of your channels, whether thats visually across social media, or technically in the likes of Google Analytics. 
​
Depending on my availability I may be able to work with you in a more fractional way. Even an hour of my time can produce some really valuable insight, so get in touch and let's see if I can help.

​Get in touch.
9. Events & eXHIBITIONS

Stands out at events

I have experience in planning, strategising and running successful business events. Whether these are events that you host as yourself for lead nurturing reasons, or larger business expo style events.

Making sure that the pre and post event strategy is linked up, and that your team have a focus can be the difference between creating a return on your investment or not.

Spending thousands of ££ on a fancy stall, merch and giveaways isn't the answer. Not if it doesn't make you stand out, and definitely not if you don't know why you are doing it in the first place.

Events are great for brand exposure, but that doesn't have to be all they are good at!

Let me tie up the marketing strategy behind your events.

If you want to start something...

Most things start with a conversation, so please do reach on LinkedIn.

Follow me using the button below and let's speak about your plans. If I'm not the right person for you, I will let you know.
No bad feelings. I'm after specific projects that match my intrinsic values, but my advice is as always available.
Follow link

"Danny brings the most
​original & creative ideas to the table...

 ...and is able to take the essence of a project and turn it into something really incredible. He’s also really supportive, always willing to provide guidance and a great mentor."

"Danny is mostly
​known for his creativity and artistic mind...

 ...but I also really appreciate his ability to think differently from the norm and introduce new perspectives. Need someone to help with ideas or turn that problem into a creative solution, Windsor is your guy!"

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  • Home
  • About Me
    • Hello
  • Services
    • Brand Facilitation
    • Marketing Mentor
    • Marketing Consultant
    • Content Creation
    • How I Work
  • Blog
  • 200 Things I've Learnt